Apple is reportedly ramping up the fight by taking steps to separate itself from features offered by Alphabet.
Apple’s plan is taking a three-pronged approach.
It’s no secret that Apple and Google aren’t exactly on the friendliest of terms. But it seems the rivalry is even colder than it appears as Apple works to separate its mobile operating system from the features Google’s parent company, Alphabet, offers.
According to a report from the Financial Times, former Apple engineers claim that the company still holds a grudge against Google over Android. They also claim the industry behemoth is engaged in a “silent war” with Google, hoping to separate its products from Google’s services.
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